be happy

category

Character Design

client

Bossini  X  St. James' Settlement Continued Education Centre

about

To promote a positive and optimistic life attitude, “be happy” is bossini’s brand value. Based on the Happy Icon, the character design aims to exemplify the five corporate core values.

Corporate core values:  1. Customer Oriented.  2. Innovate to Excel.  3. Execute for Success.  4. Work with Passion.  5. Live the 7 Habits.