be happy
category
Character Design
client
Bossini X St. James' Settlement Continued Education Centre
about
To promote a positive and optimistic life attitude, “be happy” is bossini’s brand value. Based on the Happy Icon, the character design aims to exemplify the five corporate core values.
Corporate core values: 1. Customer Oriented. 2. Innovate to Excel. 3. Execute for Success. 4. Work with Passion. 5. Live the 7 Habits.